Two Cents Club is a community platform that helps post-graduate adults discover local, personalized experiences to learn new skills and connect with others. As the founding designer, my role was to craft 2CC's brand identity and interactions to make the product whimsically fun.
Role
Co-FounderLead Brand & Product
Timeline
Summer 2025 (June–August)
Skills
BrandInteractionCommunityGraphic DesignVisual Storytelling
BACKGROUND
Two Cents Club started from a desire to recreate the curiosity-driven community adults lose after graduating college.
As a founding member in a team of 4, my focus was on leading brand and design — to make every interaction feel playful, welcoming, and part of a cohesive world, while also building a community beyond users.
As a founding member in a team of 4, my focus was on leading brand and design — to make every interaction feel playful, welcoming, and part of a cohesive world, while also building a community beyond users.
THE PROBLEM
THE SOLUTION:
A platform connecting community members to local classes and enabling anyone to teach, blending playful digital tools with in-person workshops that foster real connection.
The questions that guided my design for creating a product that was both online and in-person:
- How do we make this feel universal but not like a tech company?
- How do we add whimsy and fun without undermining credibility?
- How do we highlight individuality within a modular community structure?
BRAND PHILOSOPHY
Core principles shaped every choice:
- Childlike whimsy: bouncy motion, googly eyes, doodles.
- Human-first: teachers and hosts feel like friends, rather than pros.
- Modular yet personal: stickers, collages, interactive details.
- Accessible, approachable typography: a bold and rounded sans serif make the tone friendly and open.
- Playful yet polished — never pretentious.
Graphics for hosts, including punchcard stickers received after workshops, templates, and identity elements to make interactions playful and personalized to each person.
Even small details like themed internal Slack channels could reinforce our brand and ritual in all digital touchpoints!
Every interaction — digital or physical — helps members feel immersed in the silly, child-like world of Two Cents.
OUTCOMES + PILOT WORKSHOPS/PRODUCT
50+ active members within 3 months, with 71% retention. So far, we've hosted a candle-making workshop, 8 weeks of a writing workshop, and a 4-week Philosophy of Physics course!
